Beijing Tong RenTang


A renowned medical hall famed for their traditional concoctions and expertise from China looked to Asana for a much-needed re-imagining of its space.

 

Its brief to the design firm was to connote a strong oriental aesthetic to its consumers, in line with its similar ambiances found at its flagship store in South Bridge road, and its soon-to-launch branches at the Mental hospital and Alexandra hospital.

 

The final look offered gold lattice screens, a moon-gate typifying Chinese culture, Chinese couplets and artsy calligraphy pieces strategically placed amidst the shop's showcase is a nod to an experiential retail service that's incomparable to its peers.

 

 

 

 

 

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